Speaking of smart home, its historical development can be traced back to the early 1980s, when a large number of home appliances using electronic technology appeared on the market. It is this period that electronic housing entered thousands of households. In the late 1980s, thanks to the development of communication and information technology, control and management systems came into being, connecting these devices through the network, which was also called smart home at that time, that is, the prototype of today's popular smart home.Looking back a few years ago, at the time when intelligent hardware had just begun, this concept was once again in full swing. In the end, the single product function and ecological dispersion not only did not bring practical improvement to users, but also added a lot of trouble. For example, using an app to adjust the light is not as refreshing as using a manual switch. In the end, most products have no trace after only rubbing a wave of heat.Today, with the continuous breakthrough in the application of AI technology, all walks of life are trying to complete a new round of transformation with the help of AI. Back to the field of smart home, the hardware represented by voice interactive terminal is gradually benefiting every family. It is not difficult to see that the rise of artificial intelligence has brought new vitality to this field, and smart home is no longer an empty talk.Smart home in the eyes of consumersAfter talking a lot, the final analysis is that the era of smart home is getting closer and closer to us. But for consumers, they will never pay too much attention to the trend of the whole industry. What they pay attention to is what kind of experience smart home can bring and their expectations for smart home.For this reason, tianji.com interviewed three female users with low it level to understand their yearning for smart home:A: A is a person who never gets out of bed on weekends. Her appeal during the day is to be able to control lights, curtains and TV in bed. It is better to have a night light when she gets up at night. Other intelligent devices can control it if they can control it. If they can't control it, they can make do with the remote control;B: B is a girl who likes to dress up. Her dream life is to have a magic mirror. This magic mirror can not only give her facial skin relevant guidance, but also help her virtual try on all kinds of clothes in line with her body shape. If there are plastic guidance and other relevant value-added services, it is better;C: C's answer is more concise. If the smart home can't make it feel intimate and warm, she would rather choose a residence with a sense of design than a sense of technology.This result seems to deviate from our expectations. Whether curtains, TV, or magic mirrors, are some elements already covered in the original home decoration design, but this time consumers hope to carry out a new intelligent upgrade for these inherent elements, followed by the demands for new categories. No one mentioned the big villa of Bill Gates, nor the one where Fage lived in Macao. This can't help but make us reflect on which link is wrong with the landing of smart home?Less imagination, more linkageOf course, this does not mean that smart home is a false proposition, but at present, the education level of the overall smart home market is not enough, and users just need to be found accurately.In the final analysis, what users need is scene linkage that meets daily needs, not meaningless linkage. For example, if a player who likes playing wechat games can convert the wechat steps or the data on the treadmill into physical strength in the game, the value of this linkage cannot be quantified. However, if only the rice cooker is linked with the app, whether such linkage is necessary remains to be discussed. After all, after washing rice, users can easily press the cooking button.Secondly, it is the "pull-up" linkage that many Internet companies like to do most. For example, a few years ago, some manufacturers imagined several kinds of linkage. One is that in the hot summer, the air conditioner will turn on automatically on the way home or as soon as you enter the house. Second, every morning, before you go out, your car has stopped at the door of the building to wait.It seems like a beautiful life, but I always feel that there is something wrong with the application. The first scene is inappropriate because most people will not sit on the sofa and bed in the sweat, especially in the dog days. The first thing most people do after entering the door is to take a bath. During the bath, they have enough time to turn on the air conditioner to lower the room temperature. In the second scenario, there are more physical constraints to consider...Looking back, if we put the second scene in Bill Gates's smart villa, the logic will become much smoother. However, smart home will serve every family in the future. Being tall will only give people the feeling of "floating in the sky", but will be farther and farther away from their audience. Therefore, less imagination and more meaningful linkage are the foundation of smart home landing.Think rationally about how enterprises adapt to the development of the timesAt present, with the popularity of AI, manufacturing, service and other industries have ushered in a new transformation and upgrading. In this wave, smart home belongs to a special existence.Why do we say that, taking the manufacturing industry as an example, as long as the manufacturing industry has a set of standardized processes with all parameters meeting the requirements, it can realize the production of precision parts. However, the core of smart home lies in the family. In this perceptual scene, standardized things can no longer meet the exquisite life expected by consumers. Therefore, it is really powerless to rely on technology without temperature to solve the needs in a perceptual scene, which is one of the biggest challenges facing enterprises at present.However, opportunities and challenges coexist. What excites enterprises is that they are in a huge market with unprecedented scale. According to statista's conservative prediction, the market scale will reach US $79.3 billion in 2021. Therefore, there are still many problems for enterprises to think about how to gain a firm foothold in this market.From small to large, the first is the problem of brand recognition. At present, the education of mobile phones and speakers is relatively perfect. When referring to mate and Galaxy series products, the selling points of this product can immediately emerge in the minds of users. But if I mention gr-p2279ers... You have no idea what it is. Therefore, in the era of smart home, enterprises need to make efforts in all links from product planning to market education. After all, who can stand out in many categories, who can stand more stable in this market.Moreover, at the turning point of this era, enterprises should also consider whether to adopt the "one size fits all" strategy for the past product lines, especially for the medium and high-end product lines of home appliance enterprises. The renewal cycle of such products is long. If the past products are left behind, the impact on users and brands is also an urgent problem for enterprises to consider.Finally, we should also consider the types and quantities of products that can be linked, that is, the ecology. At present, domestic and foreign giants are expanding their ecology, and the contact between home appliances and technology giants will become closer in the future. For enterprises, how to realize the interconnection of cross ecological platforms, solve the island problem between platforms, and improve the interactive experience of the whole linkage scene is the fundamental to peep into the truth of the era of smart home.